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Selected Campaigns. Allsaints

Daniel Baer – Selected&nbsp;Campaigns. <i>Allsaints</i> 1
Daniel Baer – Selected&nbsp;Campaigns. <i>Allsaints</i> 2
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Creative direction of campaigns for British fashion retailer Allsaints. The visuals were used across multiple channels, from billboards to social media.

Photographer Nick Dorey shot the images in various locations around London. The creative direction accentuated the urban edge of the designs by placing them in industrial settings.